Friday, August 11, 2006

David Garber on Framework's F/X Work

Source: Alice Chapman Newgen

August 11, 2006

It takes a lot of talented people from various sources to complete the creation of a film, commercial or trailer in the media. Visual effects play a large part in the world of entertainment. Framework, a company that specializes in producing visual effects, was founded by George Cawood two years ago. Cawood was trained in design and went to film school. He worked for trailer companies doing graphics before taking on the position of chief creative director with a company called New Wave Entertainment. He worked at that job for about six or seven years. His display of talent became evident over the course of time. Framework is the end result of Cawood's hard work and dedication in the business.

David Garber is the executive producer of the company. His background is in art and architecture. Warner Bros. became interested in Garber's creative ability when he was a graduate student at Yale. They suggested that he should move to California where his creativity would be an asset in the entertainment industry. It has turned out to be a very interesting and satisfying venture for the Pittsburg native. Garber's position at Framework exposes him to all kinds of artistic endeavors.

The company specializes in main titles, sequences, teaser trailer graphics, and titles. Another facet of the business includes DVD content material, graphics, menus, and alternate media, which involves video games and graphics for web based programming. Framework also has plans to become more involved in the making of commercials.

It is Garber's job to make sure that every project gets done in a professional and timely manner. Putting out quality work on a tight deadline can be stressful, but Garber enjoys the challenge. Having a good responsive design group with a lot of self-starters in the company makes his job a little easier.

Garber said, "We just did the 'Superman' feature that's being released that has a 'Spider-Man 3' trailer showing with it. 'Spider-Man' will be coming out next year. We just did what they call a teaser trailer, which means the film hasn't been shot, so there's not any actual footage from the film. We have to entice everyone with things are either created, or borrowed.

"What we did for this opening for Sony was starting very--very macro inside almost a red plain, where you're not sure what it is; it could be on Mars. And then moving across the silver shapes and seeing words and titles and graphics that come up that tell us about the character, creating a mood that is built in silver and reflecting the reds, and then, slowly, we pull back and we see that these are geometric shapes on a red field. We see a sort of dark oil-like liquid ooze into the red and change and take over the red and turn it into a black material. At that moment we pull back and realize that we have been inside the Spider-Man's logo on his suit. Then we pull back more and we see the whole logo and we see the suit. We pull back even more and we see that it's Spider-Man sitting on top of a spire on a gothic church in a lightning storm.

"That was interesting. There we combined 3D graphics here in our offices, and then went and got stage and brought Tobey Maguire's stunt-double in, and we did what they call a motion control shoot, which is a computer controlled camera that once you establish what your motion is on your camera pass, it can recreate that motion an x number of times whenever you would like it. You have the exact same move, so you can actually hook up a number of pieces of the film that is shot."

Framework also recently completed a project on X-Men: The Last Stand.

Garber said, "We just finished doing 'X-Men 3,' the entire opening. Main title sequences are becoming much more complex than they used to be. The sequence that we did was over a two minute piece that the titles were almost a by-product of the 3D digital effects that we created for it. We went into the world of DNA and molecular structure. Flying through windows and openings and molecules and into the DNA itself, and then, coming back out. So it's that kind of thing the sequence was involved in."

Some projects are more difficult than others. That is when teamwork is especially important.

"'X-Men' was very, very involved and intricate. There were a lot of parts to it, and a lot people working on it. There were a lot of late nights and late hours. That was one that was deep. That was probably a three month process from beginning to end. Big studio films that take eight to twelve weeks are pretty typical. There are a lot of instances where you have to get sign-offs from various people. Not only from the director, but you have to get sign-offs from the studios and the studio people. In a high profile project like that, everybody, of course, wants to get their two cents in. Ultimately realize that as you are getting these things done and sending them out that there are a whole string of people that need to say 'yes' before you can go to the next level. That was a problem that had to be overcome. There are a lot of politics on most of these things that are that big," he said.

Framework has a number of other film projects on the agenda. One involves an Adam Sandler film called I Now Pronounce You Chuck and Larry. Two features, The Killing Floor and The Messengers are also in the works. So is Open Season, which is an animated film. Empty City is another film that stars Adam Sandler in a very serious dramatic role that may get a lot of comments, according to Garber. Sandler plays a guy who has been traumatized by the deaths of his wife and three daughters in the World Trade Center.

Another project for Framework is a film called Wild Hogs. The comedy stars Tim Allen, Martin Lawrence, John Travolta, and William Macy.

You can learn more about Framework at the company's official website here.

No comments: