Source: Video Business
September 17, 2007
Video Business reports that Sony Pictures Home Entertainment and its promotional partners will spin one of the industry's largest marketing webs for the Oct. 30 release of Spider-Man 3 on DVD and Blu-ray Disc. Here's a bit from the article:
The studio said it expects to generate 8.5 billion impressions through its own advertising and tie-ins with Papa John's pizza (a $3 coupon on 10 million pizza boxes and TV, radio print and online ads); Pringles Potato Crisps ($5 mail-in rebate promoted on 3 million packages); Jolly Time Pop Corn ($10 rebate promoted on 3 million packages and in print ads); and Nutella (Spidey collectible in more than 1 million jars, supported by print ads).
You can read much more on this here!